Friday, March 3, 2017


Marc Beauty Highliner pencils
A lot has changed for me (mentally) since my last update on here.
I have a lot of complaints about the beauty industry right now. I'm trying to work on being a better beauty blogger and taking a moral (and public) stand for myself and what I believe in.

In terms of growth and actual, interactive engagement, I get the most from instagram and twitter. Instagram is probably the easiest to manage in terms of content upkeep as it's also the most motivating. I finally hit a milestone (10k!!) right around Hazel's birthday, so I am pretty proud of that. Instagram still has its problems with the increasingly struggle-filled drop in engagement since they changed the algorithm and disposed of listing uploads in chronological order.

It is very frustrating to experience such slow growth. How do I reconcile the fact that the brands I heavily support don't reciprocate by reposting my photographs and helping me grow? How do I feel better about my work in the beauty community when so few brands actively support me?

I have been doing my best by deliberately not promoting (or purchasing) brands that are not cruelty-free. However, this choice also limits my scope of which brands I can potentially build a relationship with. Some cruelty-free brands I've reached out to in the past have either impolitely declined my requests to be put on their PR lists or have outright ignored me.

glossy galaxy lip
To this day, I have literally never made a cent from blogging or creating content (even back in my tumblr days). Actually, I think someone PayPal'd me a penny (as a joke?) back when I used to curate on tumblr, so technically, I guess I've made one cent. But my Google AdSense account has never broken the minimum 100$ threshold (to be able to withdraw the balance) since I began this hobby over six years ago. I've even experienced certain beauty brands who have reached out to me only to drop me later or who've used me for my content without any compensation.

Thus, the circle of brands I actively+publicly support has become very small. Part of this limitation is also due to the fact that some of these brands have become unbearably problematic as well. Several brands have been cutting corners in manufacturing; others have questionable sanitary practices (for cosmetics that we put on our eyes+face!); and brand leaders have treated their customers horribly.

At this point, I should make it clear on my blog, that despite any previous photographs, reviews, or tangible "internet proof" of my support for brands like Jeffree Star or Glitter Injections—I no longer support these companies, especially with my money and platforms. I have several issues with these two brands in particular, and I am extremely regretful of having supported them at all. And while it may not seem evident, the brands I do not support is very deliberate.

KVD Metal Matte palette (sample)
Truth be told, I am a financially poor individual, and as of late, this beauty habit of mine has only been sustained thanks to the few, kind brands who have kept me on their PR lists. I am immeasurably grateful to their trust in me, as their generosity also enables me to use any disposable income towards bills instead.

Sugarpill U4EA
Instagram culture has morphed a majority of the beauty community into having an overwhelming urgency (and fear of missing out) in having the latest release(s) from every popular beauty brand. Young folks in the 18-24 age range are literally going broke trying to buy and keep up with these brands. In turn, it has heavily contributed to a nasty world of hyper-consumption.

I feel like some people have lost their critical thinking skills or have forgotten that makeup is supposed to be fun. Anyone who likes makeup in some form shouldn't feel shunned for claiming that they didn't like an aspect of a product they recently tried. Makeup products are not universal for everyone, what works really great for me may end up being terrible for you—and there is nothing wrong with that.

KVD refillable Shade+Light Contour palette
My hope for the beauty community is that it showcases more pronounced diversity by more brands, both major and indie. I wish for people who are involved in the community in any way to be inclined towards being open-minded to the perspectives of others and their views, especially if it is constructive. I want brands to care and invest more in the research and quality of their products instead of prioritizing the focus on the business aspect of making the most sales.

Admittedly, I remain very attached to our beauty community. Despite some personal misgivings towards it, loving makeup and what goes into a product has always been something I have cared about. I'm glad I've managed to stay passionate about the beauty world even though I find it to be rejecting me a lot of the time.