|Marc Beauty Highliner pencils|
I have a lot of complaints about the beauty industry right now. I'm trying to work on being a better beauty blogger and taking a moral (and public) stand for myself and what I believe in.
In terms of growth and actual, interactive engagement, I get the most from instagram and twitter. Instagram is probably the easiest to manage in terms of content upkeep as it's also the most motivating. I finally hit a milestone (10k!!) right around Hazel's birthday, so I am pretty proud of that. Instagram still has its problems with the increasingly struggle-filled drop in engagement since they changed the algorithm and disposed of listing uploads in chronological order.
It is very frustrating to experience such slow growth. How do I reconcile the fact that the brands I heavily support don't reciprocate by reposting my photographs and helping me grow? How do I feel better about my work in the beauty community when so few brands actively support me?
I have been doing my best by deliberately not promoting (or purchasing) brands that are not cruelty-free. However, this choice also limits my scope of which brands I can potentially build a relationship with. Some cruelty-free brands I've reached out to in the past have either impolitely declined my requests to be put on their PR lists or have outright ignored me.
|glossy galaxy lip|
Thus, the circle of brands I actively+publicly support has become very small. Part of this limitation is also due to the fact that some of these brands have become unbearably problematic as well. Several brands have been cutting corners in manufacturing; others have questionable sanitary practices (for cosmetics that we put on our eyes+face!); and brand leaders have treated their customers horribly.
|KVD Metal Matte palette (sample)|
I feel like some people have lost their critical thinking skills or have forgotten that makeup is supposed to be fun. Anyone who likes makeup in some form shouldn't feel shunned for claiming that they didn't like an aspect of a product they recently tried. Makeup products are not universal for everyone, what works really great for me may end up being terrible for you—and there is nothing wrong with that.
|KVD refillable Shade+Light Contour palette|
Admittedly, I remain very attached to our beauty community. Despite some personal misgivings towards it, loving makeup and what goes into a product has always been something I have cared about. I'm glad I've managed to stay passionate about the beauty world even though I find it to be rejecting me a lot of the time.